{"id":7203,"date":"2026-06-16T12:12:40","date_gmt":"2026-06-16T12:12:40","guid":{"rendered":"https:\/\/encity.in\/?page_id=7203"},"modified":"2026-06-24T09:40:20","modified_gmt":"2026-06-24T09:40:20","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/encity.in\/en_us\/privacy-policy\/","title":{"rendered":"PRIVACY POLICY"},"content":{"rendered":"\n

Last Updated:<\/strong> June 16, 2026<\/p>\n\n\n\n

Effective Date:<\/strong> June 16, 2026<\/p>\n\n\n\n

Operating Entity:<\/strong> Minovox Ed Tech Pvt. Ltd. (operating as “Encity”)<\/p>\n\n\n\n

Platform Scope:<\/strong> Encity Web Portal (https:\/\/encity.in\/<\/a>) and Encity Mobile Application (Google Play Store Ecosystem)<\/p>\n\n\n\n

1.0 INTRODUCTION & CORE COMMITMENT<\/h3>\n\n\n\n

Welcome to Encity. Minovox Ed Tech Pvt. Ltd. (\u201cCompany\u201d, \u201cwe\u201d, \u201cus\u201d, or \u201cour\u201d) operates the Encity hyper-local search, service booking, and business directory marketplace via our website (https:\/\/encity.in\/<\/a>) and our mobile applications (collectively, the \u201cPlatform\u201d). We are committed to protecting your personal data, respecting your privacy preferences, and ensuring compliance with the Information Technology Act, 2000 (India), the Digital Personal Data Protection (DPDP) Act, 2023 (India), the General Data Protection Regulation (GDPR) (EU), the California Consumer Privacy Act (CCPA) \/ CPRA, and the Google Play Store Developer Distribution Policies.<\/p>\n\n\n\n

This Privacy Policy explains transparently how we collect, use, process, share, protect, and store personal data and sensitive device permissions when you access our Platform as a general consumer looking for services (\u201cEnd-User\u201d) or as a business\/professional listing services (\u201cService Provider\u201d).<\/p>\n\n\n\n

2.0 DATA WE COLLECT AND HOW WE USE IT<\/h3>\n\n\n\n

To deliver hyper-local service matches, verify professional listings, facilitate seamless structural communication, and satisfy Google Play Store Data Safety requirements, we collect data across the following categories:<\/p>\n\n\n\n

2.1 Account and Profile Information<\/h4>\n\n\n\n
    \n
  • Data Types:<\/strong> Full name, active mobile number, email address, physical\/postal address, profile photographs, and password credentials.<\/li>\n\n\n\n
  • For Service Providers:<\/strong> Government-issued identification, trade licenses, professional certifications, business registration documents, and commercial location coordinates.<\/li>\n\n\n\n
  • Purpose:<\/strong> To establish secure user profiles, authenticate login sessions, verify the legitimacy of Service Providers to mitigate local marketplace fraud, and support platform accountability.<\/li>\n<\/ul>\n\n\n\n

    2.2 Location Data (Precise and Approximate)<\/h4>\n\n\n\n
      \n
    • Data Types:<\/strong> Precise geolocation coordinates (GPS\/Network-based data latitudinal and longitudinal metrics) and coarse\/approximate location.<\/li>\n\n\n\n
    • Purpose:<\/strong> Encity is fundamentally a hyper-local directory. We collect background and foreground location data to display service providers “near me,” trace door-to-door maintenance routing, and allow localized searching.<\/li>\n\n\n\n
    • Google Play Compliance:<\/strong> Precise location data is requested explicitly via Android permissions. Foreground location is utilized for searches. If background location is requested to alert providers of nearby service jobs, an explicit in-app disclosure is surfaced to the user before prompt.<\/li>\n<\/ul>\n\n\n\n

      2.3 Financial and Transactional Information<\/h4>\n\n\n\n
        \n
      • Data Types:<\/strong> Payment transaction details, billing addresses, partial bank details for payout routing (for Service Providers), and transaction histories.<\/li>\n\n\n\n
      • Processing Note:<\/strong> We do not directly store raw Credit\/Debit card numbers or CVVs. All transactions are securely funneled through PCI-DSS compliant third-party payment gateways (such as Razorpay or Stripe).<\/li>\n<\/ul>\n\n\n\n

        2.4 Device and Technical Usage Logs<\/h4>\n\n\n\n
          \n
        • Data Types:<\/strong> Internet Protocol (IP) address, Device ID (IMEI, Android ID), Advertising ID (GAID), device brand, operating system version, browser parameters, app crash logs, and operational performance metrics.<\/li>\n\n\n\n
        • Purpose:<\/strong> Fraud detection, system diagnostic support, analytical interface optimizations, and tracking Google Play Store crashes.<\/li>\n<\/ul>\n\n\n\n

          2.5 User-Generated Content (UGC)<\/h4>\n\n\n\n
            \n
          • Data Types:<\/strong> Ratings, structured reviews, community chat entries, listing descriptions, uploaded media (images of completed repairs, business storefronts), and direct communications through in-app channels.<\/li>\n\n\n\n
          • Purpose:<\/strong> To update public business listings, display community transparency, and ensure robust service quality tracking.<\/li>\n<\/ul>\n\n\n\n

            3.0 LEGAL BASIS FOR PROCESSING DATA<\/h3>\n\n\n\n

            Under applicable international frameworks (including GDPR & DPDP Act), we process data under the following legitimate pillars:<\/p>\n\n\n\n

              \n
            1. Performance of Contract:<\/strong> Essential to construct your account, execute service bookings, and fulfill directory inquiries.<\/li>\n\n\n\n
            2. Explicit Consent:<\/strong> When you deliberately grant device permissions (Camera, Storage, Location) via mobile operating prompts.<\/li>\n\n\n\n
            3. Legal Obligation:<\/strong> For statutory bookkeeping, tax compliance, or assistance with law enforcement directives.<\/li>\n\n\n\n
            4. Legitimate Interests:<\/strong> Enhancing network security, preventing cross-account listing scams, and improving platform usability.<\/li>\n<\/ol>\n\n\n\n

              4.0 MOBILE APPLICATION PERMISSIONS (GOOGLE PLAY COMPLIANCE)<\/h3>\n\n\n\n

              To perform effectively on Android devices, the Encity App requires explicit runtime permissions. We do not engage in silent or unauthorized extraction of device metadata.<\/p>\n\n\n\n

                \n
              • ACCESS_FINE_LOCATION & ACCESS_COARSE_LOCATION:<\/strong> Utilized to discover local service providers (e.g., local painters, electricians, plumbers) adjacent to your physical device.<\/li>\n\n\n\n
              • READ_EXTERNAL_STORAGE \/ READ_MEDIA_IMAGES:<\/strong> Required to allow users to select and upload a profile picture or attach images to reviews and business listings.<\/li>\n\n\n\n
              • CAMERA:<\/strong> Required to capture live real-time images of service requirements or documentation verification photos for business verification.<\/li>\n\n\n\n
              • POST_NOTIFICATIONS:<\/strong> Used to deliver critical real-time status alerts for scheduled home appointments or user inquiry responses.<\/li>\n<\/ul>\n\n\n\n

                5.0 DATA SHARING AND THIRD-PARTY DISCLOSURES<\/h3>\n\n\n\n

                Encity does not sell your private information to third-party data brokers. Data sharing is restricted to the following business paradigms:<\/p>\n\n\n\n

                  \n
                1. Between Users and Providers:<\/strong> When an End-User books a door-to-door service (e.g., AC Repair, Carpenter), we share the user’s name, contact number, and service address with the designated Service Provider to facilitate the home deployment.<\/li>\n\n\n\n
                2. Third-Party Infrastructure Vendors:<\/strong> Data is securely piped to cloud hosting infrastructure (e.g., AWS or Google Cloud Platform), analytical monitors (Google Analytics, Firebase Crashlytics), SMS utility vendors, and unified payment processing architectures.<\/li>\n\n\n\n
                3. Corporate Restructuring:<\/strong> If Minovox Ed Tech Pvt. Ltd. executes a merger, acquisition, or asset transfer, user data will transition under the protective custody of the acquiring corporate body.<\/li>\n\n\n\n
                4. Legal Mandate:<\/strong> We will release information if requested under the provisions of a court order, legal warrant, or valid regulatory enforcement inquiry by governmental authorities.<\/li>\n<\/ol>\n\n\n\n

                  6.0 DATA RETENTION PERIODS<\/h3>\n\n\n\n

                  We store personal data for as long as your account remains active within the Encity ecosystem or as required to meet statutory business, tax, and legal obligations.<\/p>\n\n\n\n

                    \n
                  • Account Profiles:<\/strong> Retained for the active lifecycle of your account.<\/li>\n\n\n\n
                  • Transactional logs:<\/strong> Retained for a minimum of 7 years to comply with Indian corporate accounting and tax legislation.<\/li>\n\n\n\n
                  • Analytical metrics:<\/strong> Stripped of persistent identifiers and anonymized within 180 days.<\/li>\n<\/ul>\n\n\n\n

                    7.0 DATA PRIVACY RIGHTS & COMPLIANCE<\/h3>\n\n\n\n

                    Depending on your regional jurisdiction (India, EU, California), you possess explicit enforceable data rights over your information:<\/p>\n\n\n\n

                      \n
                    • Right to Access and Rectify:<\/strong> You can inspect your personal profile details and amend inaccuracies instantly through the account control panel.<\/li>\n\n\n\n
                    • Right to Erasure (“Right to be Forgotten”):<\/strong> You can trigger a permanent erasure request for your account and historical non-statutory data via our dedicated application interface or by contacting our data protection desk.<\/li>\n\n\n\n
                    • Right to Data Portability:<\/strong> Request an electronic, machine-readable export of the core data you have provisioned to Encity.<\/li>\n\n\n\n
                    • Right to Object \/ Restrict Processing:<\/strong> Withdraw consent for elective marketing distributions or localized tracking at any time.<\/li>\n<\/ul>\n\n\n\n

                      8.0 ROBUST DATA SECURITY INFRASTRUCTURE<\/h3>\n\n\n\n

                      Encity leverages comprehensive administrative, technical, and physical safeguards. All communication channels across our web portals and API systems utilize Secure Socket Layer (SSL\/TLS) encryption technology. Core databases are protected behind secure network firewalls, and data access is tightly restricted to authorized corporate operations staff through Role-Based Access Controls (RBAC).<\/p>\n\n\n\n

                      While we utilize modern industry-standard security models, no absolute guarantee of network security can be given for transmissions across the open internet; users interact with our systems acknowledging these global risks.<\/p>\n\n\n\n

                      9.0 INTERNATIONAL TRANSFERS<\/h3>\n\n\n\n

                      Data collected within your native operational zones may be routed, transferred, and stored on cloud servers positioned in jurisdictions outside your home nation (including India). By interacting with our interface, you explicitly consent to the external cross-border migration of information under robust data protection frameworks.<\/p>\n\n\n\n

                      10.0 CHILDREN\u2019S PRIVACY DEFENSE<\/h3>\n\n\n\n

                      The Encity marketplace directory is explicitly tailored for adult consumers capable of executing legally binding contracts. We do not intentionally harvest or index personal information from individuals below the age of 18 (or the legal threshold of your respective country). If we uncover accidental ingestion of child data, it will be deleted immediately from our infrastructure arrays.<\/p>\n\n\n\n

                      11.0 AMENDMENTS TO THIS POLICY<\/h3>\n\n\n\n

                      Minovox Ed Tech Pvt. Ltd. retains full legal authority to modify this Privacy Policy at any time. When modifications occur, the “Last Updated” timestamp at the top will be adjusted. For structural policy changes affecting user consent models, we will issue prominent app alerts, web banners, or direct email alerts.<\/p>\n\n\n\n

                      12.0 GRIEVANCE REDRESSAL OFFICER & CONTACT<\/h3>\n\n\n\n

                      In adherence to the Information Technology Act 2000 and Digital Personal Data Protection Act rules, inquiries, complaints, or exercises of data rights must be sent to our designated Grievance Officer:<\/p>\n\n\n\n

                        \n
                      • Attn:<\/strong> Data Protection & Grievance Officer<\/li>\n\n\n\n
                      • Corporate Entity:<\/strong> Minovox Ed Tech Pvt. Ltd.<\/li>\n\n\n\n
                      • Registered Office\/Location:<\/strong> Padrauna, Kushinagar, Uttar Pradesh, India.<\/li>\n\n\n\n
                      • Official Communication Email:<\/strong> support@encity.in<\/li>\n\n\n\n
                      • Official Consumer Contact Helpline:<\/strong> +91 7905709650<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                        Last Updated: June 16, 2026 Effective Date: June 16, 2026 Operating Entity: Minovox Ed Tech Pvt. Ltd. (operating as “Encity”) Platform Scope: Encity Web Portal (https:\/\/encity.in\/) and Encity Mobile Application (Google Play Store Ecosystem) 1.0 INTRODUCTION & CORE COMMITMENT Welcome to Encity. Minovox Ed Tech Pvt. Ltd. (\u201cCompany\u201d, \u201cwe\u201d, \u201cus\u201d, or \u201cour\u201d) operates the Encity […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7203","page","type-page","status-publish","hentry","no-img-post","blog-post"],"_links":{"self":[{"href":"https:\/\/encity.in\/en_us\/wp-json\/wp\/v2\/pages\/7203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/encity.in\/en_us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/encity.in\/en_us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/encity.in\/en_us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/encity.in\/en_us\/wp-json\/wp\/v2\/comments?post=7203"}],"version-history":[{"count":2,"href":"https:\/\/encity.in\/en_us\/wp-json\/wp\/v2\/pages\/7203\/revisions"}],"predecessor-version":[{"id":7205,"href":"https:\/\/encity.in\/en_us\/wp-json\/wp\/v2\/pages\/7203\/revisions\/7205"}],"wp:attachment":[{"href":"https:\/\/encity.in\/en_us\/wp-json\/wp\/v2\/media?parent=7203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}