Last Updated: June 16, 2026
Effective Date: June 16, 2026
Operating Entity: Minovox Ed Tech Pvt. Ltd. (operating as “Encity”)
Platform Scope: Encity Web Portal (https://encity.in/) and Encity Mobile Application (Google Play Store Ecosystem)
1.0 INTRODUCTION & STRUCTURAL TRANSPARENCY
Minovox Ed Tech Pvt. Ltd. believes in being clear and open about how we collect and process your data. This Cookie Policy explains how and why our web portal (https://encity.in/) and our mobile applications (collectively, the “Platform”) utilize cookies, web beacons, tracking pixels, and similar device-identification technologies to provide, optimize, and protect our hyper-local marketplace services.
By continuing to browse our website or accessing our application interfaces, you explicitly agree to the deployment of cookies and tracking tech as outlined in this policy.
2.0 WHAT ARE COOKIES AND TRACKING TECHNOLOGIES?
- Cookies: Small alphanumeric text files that are placed directly on your computer’s hard drive or mobile device’s local memory when you visit specific web pages. They allow a platform to recognize your specific browser session, maintain user login integrity, and remember your system preferences over time.
- Web Beacons / Pixels: Tiny graphic elements with a unique identifier that track the online movements of web users, help us measure the performance of local advertising campaigns, and verify when emails have been opened.
- Mobile SDKs: Software Development Kits embedded directly inside our Android mobile application. They perform the functional equivalent of cookies within a mobile ecosystem where standard browser cookies are technically limited.
3.0 CATEGORIES OF COOKIES WE USE
Encity utilizes both first-party cookies (set directly by us) and third-party cookies (deployed by trusted analytics, payment, and maps infrastructure vendors) across the following operational classifications:
3.1 Strictly Necessary Cookies
These cookies are foundational to the operations of our Platform. Without these tracking hooks, core functionalities like user registration, secure session authentication, hyper-local search loading, and processing payments through Razorpay or Stripe cannot function.
3.2 Performance and Analytical Cookies
These cookies collect aggregated, anonymous information regarding how consumers navigate our web portal and app. We use tools like Google Analytics and Firebase Crashlytics to monitor server performance, track page-load speeds, and understand which local business categories receive the highest search traffic.
3.3 Functionality and Preference Cookies
These cookies allow our systems to remember choices you make during your platform interactions (such as your preferred local language or your default city filter). This prevents you from having to manually re-enter your regional search parameters every time you open the app or refresh the web page.
3.4 Targeting and Advertising Cookies
Deployed by third-party advertising entities (such as Google Ads), these cookies analyze your browsing history and hyper-local search queries across the web to serve relevant advertisements that match your commercial interests. They also limit the number of times you see a single banner ad.
4.0 COOKIE INVENTORY & THIRD-PARTY TRACKING INTEGRATIONS
The Encity marketplace relies on specific, reputable cloud infrastructure partners that drop cookies or activate SDK tracking hooks:
| Cookie/SDK Provider | Category | Purpose & Utility Description |
| Encity Core Systems | Strictly Necessary | Maintains user session tokens, mobile OTP authentication flags, and active marketplace booking data. |
| Google Maps API | Functionality | Remembers your selected local coordinates and computes precise distances to nearby Service Providers. |
| Google Analytics / Firebase | Performance | Traces app crashes, counts user impressions on business listings, and optimizes UI layout elements. |
| Razorpay / Stripe | Strictly Necessary | Facilitates secure, encrypted payment routing and mitigates automated transaction fraud. |
5.0 USER CHOICE AND COOKIE MANAGEMENT CAPABILITIES
You possess the legal right to accept, reject, restrict, or delete cookies at any time.
5.1 Browser-Level Controls
You can manage cookie behavior directly through your desktop or mobile web browser settings (e.g., Google Chrome, Apple Safari, Mozilla Firefox). Most browsers give you the ability to block all third-party cookies, clear historical tracking files, or browse in an anonymous or “Incognito” mode. Please note that if you disable strictly necessary cookies, significant portions of https://encity.in/ may break or cease to function.
5.2 Mobile Device Identifiers
On your Android device, you can adjust your privacy settings to reset your Google Advertising ID (GAID) or opt-out of personalized, tracking-based advertising entirely by navigating to: Settings > Privacy > Ads.
6.0 AMENDMENTS TO THE COOKIE POLICY
Minovox Ed Tech Pvt. Ltd. reserves the right to periodically modify this Cookie Policy to reflect changes in our technical tools, infrastructure updates, or evolving data privacy regulations. Any updates will be published instantly on this page with an adjusted “Last Updated” timestamp.
7.0 CONTACT US
If you have any questions regarding our use of cookies or tracking technologies, please contact our technical compliance desk at support@encity.in.